Baron Technology ETF

NVIDIA Corporation (NVDA) sells semiconductors, systems, and software for accelerated computing, gaming, and generative AI.
Computing demand has been doubling every one to two years, driven by electrification, digitization, and recent advancements in AI, yet supply growth has decelerated dramatically due to the slowdown in Moore's law. NVIDIA’s accelerated computing architecture enables continued growth in computing capacity through parallelization. We are at the tipping point of a new era in computing, with NVIDIA at its epicenter as generative AI adoption grows. With leading market share in gaming, data centers, and autonomous machines, we think NVIDIA is well positioned for long-term growth.

Lam Research Corporation (LRCX) is a leading global supplier of wafer fabrication equipment and services to the semiconductor industry. Lam's products and services support leading memory, foundry, and integrated device manufacturer customers across NAND, DRAM, and logic. 
Lam is a market leader in deposition and etch, two critical steps in semiconductor manufacturing, with particular strength in plasma etch, thin-film deposition (metal and dielectric) platforms, photoresist strip systems, and single-wafer wet and plasma-based cleaning products. As semiconductor capital spending grows over time, Lam is positioned to outpace the broader market as its technologies enable increasingly complex manufacturing requirements, including logic node transitions and new transistor architectures, DRAM node scaling, and rising layer counts in 3D NAND.

Taiwan Semiconductor Manufacturing Company Limited (TSM), known as TSMC, is the world's largest independent semiconductor foundry, manufacturing chips on behalf of other companies.
TSMC is the dominant force in leading-edge semiconductor foundry manufacturing, as it benefits from economies of scale and a superior cost structure. The company's successful track record of deploying new technology faster than competitors helps it maintain market share and pricing power. We believe TSMC’s investments in advanced nodes will strengthen its market leadership and support long-term profitability.

Space Exploration Technologies Corp. (SpaceX) designs, manufactures, and launches rockets, satellites, and spacecrafts. Its ultimate goal is to make humanity multi-planetary. Products include reusable orbital launch offerings and a broadband service leveraging its satellite constellation, Starlink.
SpaceX is redefining the future as a vertically integrated leader in space, global connectivity, and AI. Rocket reusability fuels SpaceX's industry-leading launch cadence and scale while driving down cost—enabling rapid Starlink growth across global broadband, mobile services, and next-gen satellite constellations. Looking ahead, orbital AI may offer solar-powered compute at unprecedented scale and efficiency. Together with its in-house chip innovation and platforms like Grok, Macrohard, and Cursor, SpaceX is well-positioned to be a key player in the AI revolution.

Alphabet Inc. (GOOGL) is the parent of Google, the world’s leading online search provider. Its products and services include advertising, Android, Chrome, Google Cloud, Google Maps, Google Play, and YouTube. Other Bets includes businesses such as Waymo and CapitalG.
Alphabet should remain a major beneficiary of the shift in advertising from traditional media to online and mobile platforms. Its vast datasets improve products and support expansion into adjacent markets. Alphabet’s scale, distribution, and technical talent position it to benefit from AI across Search and Google Cloud. YouTube provides exposure to the shift toward connected TV, while Waymo remains a leader in autonomous driving.

Micron Technology Inc. (MU) is an industry leader in innovative memory and storage solutions that enable advances in artificial intelligence (AI) applications.
Micron has performed well as the outlook for demand continues to be stronger and more durable than supply. Strong pricing has improved the near-term earnings outlook, and recently signed strategic long-term agreements will add predictable revenue streams. This will help dampen the cyclicality that has historically warranted Micron and the memory stocks a low valuation multiple on earnings. We maintain our conviction in Micron. It is uniquely positioned to design customized memories for the increasingly complex systems that power the next phase of AI models and applications.

Spotify Technology S.A. (SPOT) is the world's leading music streaming service, with approximately 40% market share. The company monetizes through several tiers of subscriptions, advertising, and miscellaneous a la carte pricing. 
With over 290 million paying subscribers, Spotify has created a two-sided marketplace where creators can monetize their work and consumers can stream music. Longer term, we expect the company to grow to over 1 billion users (from 761 million today) and improve margins materially through advertising, its artist promotions marketplace, audiobooks, and improved cost discipline. We expect Spotify to continually improve its value proposition through additional features like video, and monetize this value through more optimized pricing tiers.

Advanced Micro Devices, Inc. (AMD) is a global fabless semiconductor company focusing on high performance computing technology, software, and products. The company designs leading high-performance CPUs, GPUs, FPGAs, and other compute products to build differentiated solutions across many end markets.
Advanced Micro Devices has been gaining meaningful share in server CPUs over the past several years, driven by the strong performance of its processors and execution against its differentiated technology roadmap. Its revamped GPU offerings for AI applications are the only viable merchant GPU competitors to NVIDIA in a large and growing AI compute market. We believe these two key products will continue to drive rapid growth and share gains within the data center compute market, with the 2022 Xilinx acquisition opening up additional opportunities in other diversified markets.

Amazon.com, Inc. (AMZN) is an e-commerce pioneer, innovator, and market share leader with a relentless focus on providing value and convenience to its customers. Amazon also operates the industry-leading cloud infrastructure business Amazon Web Services (AWS). 
Amazon's market share of U.S. online retail sales is around 45%, while its share of global retail sales is less than 5%. Amazon has many avenues for revenue growth, including consumer staples, international expansion, grocery, digital media offerings, private label, pharmacy and health care services, advertising, and a better shopping experience powered by generative AI. Amazon also represents an opportunity to invest in the secular growth of cloud computing and the adoption of enterprise AI through AWS — a large, fast-growing, and margin-accretive part of the business. 

Shopify Inc. (SHOP) is a cloud-based software provider offering an operating system for multi-channel commerce. The company serves millions of merchants and is the second-largest e-commerce player in the U.S., as measured by gross merchandise value (GMV).
Shopify offers a scalable, end-to-end commerce platform that serves merchants of all sizes, including offline, international, and B2B businesses. Its aggregate scale, innovation, and ecosystem of partners allow merchants to run every part of their business on the Shopify platform. The company's access to real-time, transaction-level data across its merchant base strengthens its competitive position, allowing it to share the benefits of scale directly with its merchants. With less than 2% share of $25 trillion in global commerce (ex China), it has a long runway for growth.